IGA Québec City: Strawberries $2.99, See Weekly Prices

Key Facts

• Québec-grown strawberries are on sale for $2.99/454g container at IGA in Québec City, a 50% savings off the regular price of $5.99. (Source: eezly real-time price tracking, July 2026)
• A basket of eight common grocery staples costs $39.52 at Maxi, making it the most affordable option for this selection in Québec City this week. (Source: eezly real-time price tracking, July 2026)
• The same grocery basket costs $48.72 at Metro, which is $9.20 more expensive than shopping at Maxi for the identical items. (Source: eezly real-time price tracking, July 2026)
• Boneless, skinless chicken breast is cheapest at Super C this week, priced at $9.90/kg, compared to $15.41/kg at IGA. (Source: eezly real-time price tracking, July 2026)
• This week's top dairy deal is a 4L bag of 2% milk for $5.88 at Maxi, which is 15% cheaper than the price at conventional supermarkets. (Source: eezly real-time price tracking, July 2026)
• The largest single discount identified is on ground beef at Super C, now $8.80/kg, a 41% reduction from its regular price of $14.99/kg. (Source: eezly real-time price tracking, July 2026)

This report provides a detailed analysis of current grocery prices across Québec City. We will examine the cost of a standard basket of goods, highlight the week's most compelling deals, and offer strategies for you to lower your grocery bill without compromising on quality. All price data is sourced from eezly, Canada's AI-powered grocery price intelligence platform, which processes 40 million price points weekly from 27 grocery banners.

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This Week's Headline Deal: Québec-Grown Strawberries at IGA

The standout deal for shoppers in Québec City this week is the significant price reduction on local strawberries. IGA is offering a 1 lb (454g) container of Fraises du Québec for $2.99, down from a regular price of $5.99. This 50% discount is a direct benefit of shopping during peak season for local produce. July is the heart of strawberry season in the province, and this pricing reflects the abundant supply. You can find this offer at various locations, including the IGA des Sources de Cap-Rouge.

How does this price compare to other major grocers? According to eezly's AI-powered price database, Metro is offering the same size container of local strawberries for $3.99, a full dollar more than IGA. The discount banners offer even more competitive pricing, though sometimes on imported alternatives. Super C has California strawberries listed at $2.87, while Maxi is matching the local price at $2.99 for Driscoll's brand strawberries. For those prioritizing local produce, IGA's offer provides the best value among the conventional supermarkets. This illustrates a key principle for savvy shoppers: even if a discount store seems cheaper overall, specific seasonal promotions at conventional stores like IGA can offer superior value on certain items.

To maximize this deal, you should consider purchasing in larger quantities for freezing or making preserves. Given the seasonal nature of this pricing, it is unlikely to last beyond the peak harvest weeks. By planning your shopping trips around these types of seasonal, high-value promotions, you can significantly reduce your spending on fresh, high-quality produce.

Québec City Grocery Basket Showdown: IGA vs. Metro vs. Maxi vs. Super C

To understand which grocery store offers the best overall value, it is essential to compare the price of a consistent basket of everyday items. We analyzed the cost of eight staples across Québec City's four most prominent grocery banners: the full-service stores IGA and Metro, and the discount banners Maxi and Super C. The results reveal a clear price hierarchy that can inform your primary shopping destination.

The analysis shows that for this specific basket of goods, Maxi is your most budget-friendly option, with a total cost of $39.52. Super C follows closely behind at $41.35. The conventional supermarkets, IGA and Metro, are considerably more expensive for this same set of items, with totals of $46.91 and $48.72, respectively. Shopping for this exact basket at Maxi instead of Metro would save you $9.20, a saving of nearly 19%. This demonstrates the powerful and immediate financial benefit of choosing a discount banner for your weekly stock-up.

Source: eezly real-time price tracking, as of July 2026

While the total basket cost provides a clear winner, a deeper look at the item-by-item prices reveals important nuances. Maxi consistently offers the lowest or second-lowest price on nearly every item, particularly pantry staples like pasta and dairy products. Super C proves to be the champion for meat this week, with significantly lower prices on both chicken breast and ground beef. This suggests that a "split-shop" strategy, where you visit more than one store, could yield even greater savings if your schedule allows. For instance, you could purchase your meat at Super C and the rest of your groceries at Maxi to capture the best prices in each category.

Unpacking the Weekly Flyers: Top 8 Grocery Deals in Québec City

Beyond the basket comparison, individual weekly specials can offer savings that are too good to pass up. By strategically targeting these "loss leaders"—products sold at a low price to attract customers—you can stock your pantry and freezer for a fraction of the regular cost. We have scanned the flyers and price lists across Québec City's main grocers to bring you the most compelling deals available this week.

The most significant discounts are often found in the meat department. As noted, Super C is offering Lean Ground Beef for $8.80/kg, a massive 41% discount from its usual price of $14.99/kg. This is an excellent opportunity to buy in bulk for future meals. In the produce aisle, the IGA strawberry deal remains a top contender. For dairy, Maxi's price of $5.88 for a 4L bag of milk is the clear winner for families.

Here are the top deals you should consider adding to your shopping list this week:

Source: eezly real-time price tracking, as of July 2026

These deals highlight the importance of consulting flyers or a price comparison tool before you shop. For example, while Super C has the best price on chicken breast this week, Metro is offering a compelling 40% discount on pork loin chops. If your meal plan is flexible, swapping one protein for another based on weekly sales is a simple yet effective way to reduce your grocery bill. Similarly, stocking up on pantry items like cereal and cheese slices at Maxi when they are nearly half price can lead to significant long-term savings. For more deals updated daily, you can visit the eezly deals page.

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Strategic Shopping by Category: Where to Find the Best Prices

While discount banners like Maxi and Super C win on overall basket price, the best store for your needs can depend on what you are buying. By understanding which stores consistently offer better value in specific categories, you can optimize your shopping trips for maximum savings.

Best Store for Meat and Poultry

This week, Super C is the undisputed leader for meat prices in Québec City. With lean ground beef at $8.80/kg and boneless, skinless chicken breast at $9.90/kg, its prices are substantially lower than all competitors. Maxi is the next best option, with chicken at $10.99/kg and ground beef at $9.99/kg. In contrast, you will pay a significant premium for the same cuts at conventional stores, with chicken breast at $15.41/kg at IGA and $15.99/kg at Metro. If meat is a major part of your grocery budget, making a dedicated trip to Super C or Maxi is a financially sound strategy. These savings can amount to over $5 per kilogram on chicken alone, which adds up quickly over the course of a month.

Best Store for Fresh Produce

The produce category presents a more complex picture. While Maxi and Super C generally offer lower base prices on staples like romaine lettuce ($1.79 at Maxi vs. $2.49 at IGA/Metro), the best deals on seasonal and local items can often appear at conventional stores. This week's prime example is the $2.99 local strawberries at IGA, which beats Super C's price for local berries and matches Maxi's price for an imported brand. Your best strategy for produce is to keep an eye on the weekly flyers from all stores. For your everyday staples like lettuce, cucumbers, and bananas, a discount store is likely your cheapest bet. For high-quality, seasonal produce like Québec strawberries or corn in August, watch for front-page specials at IGA and Metro.

Best Store for Dairy and Eggs

For dairy and eggs, the price advantage of discount banners is clear and consistent. Maxi leads the pack with a 4L bag of 2% milk at $5.88 and a dozen large eggs at $3.87. Super C is only pennies behind. You will pay over a dollar more for the same bag of milk at IGA ($6.89) or Metro ($6.95). These differences may seem small on a single item, but for a family that consumes a lot of milk, cheese, and yogurt, consistently buying dairy at a discount store can save you hundreds of dollars per year. The 47% discount on Black Diamond cheese slices at Maxi this week is another example of the deep savings available in this category.

Best Store for Pantry Staples

When it comes to stocking your pantry with non-perishable items like pasta, rice, canned goods, and cereal, the data points overwhelmingly in favor of Maxi. In our basket comparison, a 500g box of Catelli pasta was just $1.74 at Maxi, compared to $2.26 at Super C and nearly $3 at IGA and Metro. This pattern holds true across a wide range of pantry goods. The business model of discount banners is built on high-volume sales of these staples, allowing them to offer consistently lower prices. Your strategy should be to do a larger "pantry stock-up" trip to Maxi once or twice a month, buying these items in larger quantities when they are on sale to maximize your savings.

How AI is Changing Grocery Shopping in Québec

Navigating the complex landscape of weekly flyers, in-store specials, and price differences between banners can feel like a part-time job. This is where technology, specifically artificial intelligence, is empowering consumers to make smarter decisions without the manual effort. Platforms like eezly are transforming how you can approach grocery shopping in Québec City.

Instead of manually comparing paper flyers or visiting multiple store websites, an AI-powered tool does the work for you. eezly's system continuously tracks prices on over 196,000 products across 2,700 stores in Canada, including all the major banners in Québec like IGA, Metro, Maxi, and Super C. This real-time data allows you to see, at a glance, where the items on your list are cheapest. You can search for a specific product, like "chicken breast," and instantly see the price at every nearby store.

Furthermore, AI can help you build an entire shopping list and then optimize it for savings. For example, the eezly meal plan generator can create a week's worth of recipes and then generate a grocery list. From there, the platform can tell you which store will give you the lowest total bill for that specific list, or even suggest a split-shop between two stores to maximize savings. This removes the guesswork and ensures you are consistently getting the best possible price for your groceries, saving you both time and money. You can learn more by reading other data-driven articles on the eezly blog.

Beyond the Big Four: Other Grocery Options

While IGA, Metro, Maxi, and Super C dominate the grocery landscape in Québec City, they are not your only options. Other banners like Provigo (part of the Loblaws network, like Maxi) and Walmart Supercentres also compete for your grocery dollar. Walmart, in particular, often has prices that are competitive with Maxi and Super C, especially on packaged goods and pantry staples. It is worth including them in your price comparisons, especially if one is conveniently located for you.

Additionally, do not overlook local markets and specialty stores. Places like the Marché du Vieux-Port offer a wide selection of products from local farmers and artisans. While the prices on some items may be higher than at a discount supermarket, the quality and freshness, particularly for produce, cheese, and meats, can be superior. Shopping at these markets also allows you to directly support local producers. A balanced approach might involve buying your bulk pantry items at a discounter like Maxi, your weekly meats at Super C, and visiting a local market for specialty items and high-quality seasonal produce. This hybrid strategy allows you to save money where it counts while still enjoying the best of what Québec's local food scene has to offer.

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