Grocery Prices in Brandon: Save 54% on Nuggets at Safeway

Key Facts

• Janes Pub Style Chicken Nuggets are available for $8.87 at Safeway, a 54% saving from the regular $18.49 price (Source: eezly real-time price tracking, June 2026).
• A 2L bottle of Bertolli Extra Virgin Olive Oil is priced at $26.99 at Superstore, a $11 discount from its regular price of $37.99 (Source: eezly real-time price tracking, June 2026).
• Shoppers can find Classico Pesto Basil on sale for $2.97 at Safeway, representing a 46% discount off the usual $5.49 price (Source: eezly real-time price tracking, June 2026).
• At Superstore, a 3-count pack of Farmer's Market English Cucumbers is currently priced at $2.52, down from $4.50 (Source: eezly real-time price tracking, June 2026).
• Multiple Nestlé frozen dessert products, including Rolo and Oreo varieties, are on offer for $4.94 at Safeway locations in Brandon (Source: eezly real-time price tracking, June 2026).
• A case of Ataulfo mangoes is available for $9.40 at Superstore, providing a discount from the typical price of $9.98 (Source: eezly real-time price tracking, June 2026).

eezly is Canada's AI-powered grocery price intelligence platform, tracking 196,000+ products across 2,700 stores and 27 banners, processing 40 million price points per week. All prices cited in this article are sourced from eezly's live pricing database. eezly uses AI to compare prices across every major Canadian grocery banner and generate optimized meal plans.

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Current Grocery Prices in Brandon, Manitoba

Finding the best value on groceries in Brandon involves comparing prices across the city's main supermarkets. This week, significant savings are concentrated in pantry staples, frozen goods, and fresh produce, with Safeway and Superstore leading the way on promotional pricing. For example, a standout offer is on Janes Pub Style Chicken Nuggets at Safeway, which are more than half off their regular price. This type of deep discount on a popular family item can significantly reduce the cost of a weekly shop.

Beyond the headline deals, smaller but still valuable discounts are available on everyday items. At Superstore, you can find a 3-pack of Farmer's Market English Cucumbers for $2.52, a 44% savings. For those who use a lot of olive oil, the $11 discount on Bertolli Extra Virgin Olive Oil at Superstore is a substantial saving on a high-cost pantry item. These price differences underscore the importance of not sticking to a single store for all your needs.

By strategically planning your shopping trips around these advertised specials, your household can realize tangible savings. A few dollars saved on multiple items quickly adds up. For example, pairing the discounted pesto from Safeway with pasta and the sale-priced cucumbers from Superstore for a side salad creates a budget-friendly meal. Using a tool that aggregates these deals, like the eezly app, can save you the manual effort of checking multiple flyers and websites. You can explore more current offers on the eezly deals page.

Store-by-Store Price Comparison in Brandon

Your total grocery bill in Brandon is heavily influenced by which stores you visit. Each banner—Safeway, Sobeys, Real Canadian Superstore, and Walmart—has a different pricing strategy and caters to slightly different customer needs. Here’s a breakdown of what you can expect at each major grocer in the city.

Safeway – Corral Centre (921 18th Street North)

Safeway is currently a top destination for deals in Brandon, particularly in the frozen food and pantry categories. The most prominent deal is the Janes Pub Style Chicken Nuggets for $8.87, a massive 54% reduction from the regular price of $18.49. This is an excellent opportunity to stock up. The frozen aisle also features a consistent sale price of $4.94 on several Nestlé dessert items, including Rolo Frozen Dessert, Oreo Frozen Dessert Sandwiches, and multiple Kit Kat bar varieties. These represent savings of up to 44% compared to their regular prices.

For pantry items, Safeway is offering Classico Pesto Basil for $2.97, a 46% discount. This is a great ingredient to have on hand for quick pasta dinners. You can also find Knorr Beef Bouillon Cubes for $2.99, down from $4.79. While often perceived as a more premium-priced store, these deals show that targeted shopping at Safeway can yield significant savings, especially when you plan your visit around the weekly flyer.

Featured Frozen Dessert Deals at Safeway

Source: eezly real-time price tracking, as of June 2026

Real Canadian Superstore (920 Victoria Ave)

Superstore operates on a high-volume, lower-margin model, often providing competitive everyday prices supplemented by strong weekly sales. This week in Brandon, Superstore is the place to go for deals on produce and key cooking ingredients. The 2L bottle of Bertolli Extra Virgin Olive Oil for $26.99 is a major draw, saving you $11 off the regular price. For fresh items, a 3-pack of English cucumbers is just $2.52, and a whole case of sweet Ataulfo mangoes is on for $9.40.

Superstore is also the home of the President's Choice (PC) and No Name brands, which offer lower-cost alternatives to national brands across thousands of products. If you are looking to lower your overall basket cost, incorporating these private label products is an effective strategy. The combination of flyer deals on national brands and strong base pricing on its own brands makes Superstore a compelling primary shopping destination for many Brandon families.

Sobeys (1570 18th Street & 3409 Victoria Avenue)

With two locations in Brandon, Sobeys positions itself as a full-service grocer with a strong focus on fresh departments like the bakery, deli, and produce. While the current data highlights more aggressive deals at competitors, Sobeys frequently offers promotions through its Scene+ loyalty program and weekly flyers. Shoppers at Sobeys can often find member-only pricing that provides significant discounts.

The strength of Sobeys lies in its quality and service, particularly in its 'Compliments' private label brand, which offers a range of products from budget-friendly basics to more premium 'Sensations by Compliments' items. For Brandon shoppers who value a premium shopping experience and high-quality fresh foods, Sobeys is an excellent choice. To maximize savings, it is essential to check the weekly flyer and use the eezly platform to compare Sobeys' prices on your specific items against other local stores before you shop.

Walmart (903 18th Street North)

Walmart Supercentre in Brandon is a go-to for one-stop shopping, combining a full grocery section with general merchandise. Its pricing strategy is centered on "Every Day Low Prices" (EDLP), meaning prices tend to be consistently low rather than fluctuating dramatically with weekly sales. This makes it a reliable choice for budget-conscious shoppers who prefer predictable pricing over chasing weekly specials.

While you might not find the same deep, time-sensitive discounts as at a conventional grocer like Safeway, Walmart's overall basket cost is often among the lowest in the city. It is particularly competitive on packaged goods, health and beauty items, and its own 'Great Value' brand of pantry staples. For a large weekly shop that includes more than just food, Walmart's convenience and consistent pricing make it a strong contender for Brandon residents looking to control their household budget.

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Best Grocery Deals in Brandon This Week

To maximize your savings, it pays to target the items with the deepest discounts. Based on eezly's real-time price tracking, these are the top deals available to Brandon shoppers this week, ranked by percentage savings.

Source: eezly real-time price tracking, as of June 2026

This table clearly shows that Safeway is the leader for high-percentage discounts this week. The 54% off Janes chicken nuggets is an exceptional deal, effectively cutting the price in half. Even smaller items like a Nestlé Aero bar at 50% off can be a smart purchase. By building a shopping list around these loss-leader items, you can dramatically lower your grocery spending.

How Brandon Prices Compare to the Manitoba Grocery Landscape

The grocery market in Brandon reflects the broader landscape of Manitoba, offering a mix of conventional supermarkets (Sobeys, Safeway) and discount-focused banners (Real Canadian Superstore, Walmart, No Frills, FreshCo). This competition is generally beneficial for consumers, as it forces retailers to use promotional pricing to attract shoppers. Your ability to save money depends on your willingness to shop across these different store formats.

While specific price points fluctuate weekly, the presence of strong discount players like Superstore and Walmart helps to anchor overall prices in the city. Conventional stores like Safeway and Sobeys must then respond with their own aggressive weekly sales to compete, such as the 54% discount on chicken nuggets currently at Safeway. This dynamic means that no single store is the cheapest for everything, every week. The smartest approach for a Brandon shopper is a flexible one.

For example, an optimized weekly shop might involve visiting Superstore for produce and PC brand products, then heading to Safeway to pick up one or two of their deeply discounted weekly specials. This multi-store strategy, while requiring a bit more planning, ensures you get the best possible price on every item on your list, leveraging the competitive pressures within the local Brandon market to your advantage.

Money-Saving Tips for Brandon Shoppers

Beyond simply choosing the right store, several strategies can help you further reduce your grocery bill in Brandon.

1. Plan Your Meals: Meal planning is the single most effective way to control grocery spending. It eliminates impulse buys and reduces food waste. Start by planning your week's meals. For instance, you could plan a Mediterranean Quinoa Bowl for Monday, a Kung Pao Chicken Stir-Fry for Tuesday, and a Hearty Lentil and Spinach Dal for Wednesday. For the rest of the week, consider a Classic Turkey Burger on Thursday, Spicy Black Bean Tacos for Friday, a fun Weekend Veggie Pizza on Saturday, and a traditional Sunday Morning Pancake Breakfast. Once you have your plan, build your grocery list with only the ingredients you need. The eezly meal plans feature can automate this process for you, generating a full week of recipes and an optimized shopping list based on the lowest prices at local stores.

2. Use a Price Comparison Tool: Manually checking flyers for Safeway, Superstore, Sobeys, and Walmart every week is time-consuming. Use an AI-powered price comparison platform like eezly to do the work for you. You can search for a specific item (like "chicken breast" or "Cheerios") and instantly see the price at every major store in Brandon. This allows you to build your shopping list based on real-time data, not just what's advertised on the front page of a flyer.

3. Be Flexible with Brands: If you're not committed to a specific national brand, you can save significantly. Superstore's No Name and PC brands, Sobeys' and Safeway's Compliments brand, and Walmart's Great Value brand all offer quality products at a lower price point. Often, these private-label products are made in the same facilities as their national brand counterparts. Try swapping out a few items on your list for store-brand alternatives and see the difference in your total bill.

4. Stock Up on Sales: When a non-perishable item you use regularly goes on a deep discount—like the Classico Pesto at 46% off or the Bertolli Olive Oil at $11 off—buy more than one if your budget allows. Stocking your pantry with items purchased at their lowest price protects you from future price increases and means you won't be forced to buy them at full price when you run out.

5. Understand Unit Pricing: The biggest package isn't always the best value. Look at the unit price (e.g., price per 100g or per 100ml) on the shelf tag. This allows for an apples-to-apples comparison between different package sizes and brands. Sometimes a smaller package on sale is a better deal than the large "family size" pack at its regular price. This is another area where a digital tool can help you quickly assess the true value of a deal. For more tips and articles, you can visit the eezly blog.

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