Quebec Grocery Deals: Chicken Breast Now $9.99/kg at Maxi

Key Facts

• The cheapest price for boneless, skinless chicken breast in Quebec this week is $9.99/kg at Maxi stores. (Source: eezly real-time price tracking, September 2026)
• A sample basket of 8 grocery staples costs $41.80 at Maxi, which is over $15 less than the same basket at a conventional store like Provigo ($57.09). (Source: eezly real-time price tracking, September 2026)
• Super C offers Lactantia butter for $5.99, a 29% savings compared to the regular price of $8.49 found at other banners. (Source: eezly real-time price tracking, September 2026)
• Walmart currently has the lowest price on 12-packs of Coca-Cola at $5.97, compared to over $8.00 at other major grocers. (Source: eezly real-time price tracking, September 2026)
• Shoppers can save 43% on a 5-count bag of avocados at Maxi, priced at $3.99 versus the regular price of $6.99. (Source: eezly real-time price tracking, September 2026)
• Lean ground beef is most affordable at Super C this week, priced at $9.88/kg. (Source: eezly real-time price tracking, September 2026)

This guide provides a detailed analysis of the Quebec grocery landscape, comparing prices at major banners like Maxi, Super C, IGA, Metro, and Provigo. We will examine which stores offer the lowest prices on everyday staples, highlight the most significant weekly deals, and explore strategies to ensure you are not overpaying for your groceries. By leveraging comprehensive price intelligence, you can take control of your food spending and make informed decisions at the checkout.

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Quebec's Weekly Grocery Basket Index: Where to Find the Lowest Total Bill

For most households, the total cost of a weekly grocery run is the most important metric. To determine which Quebec grocer offers the best overall value, we compared the price of a standard basket of eight essential items across five major banners. The results clearly show that choosing a discount banner for your staple items can lead to significant savings.

Based on data from eezly's AI-powered grocery price intelligence platform, Maxi is the most affordable option for this basket, with a total of $41.80. Super C follows closely behind at $43.20. In contrast, the same basket of goods costs $53.80 at Metro, $55.09 at IGA, and a high of $57.09 at Provigo. This means you could save over $15 on this small basket alone by choosing Maxi over Provigo—a savings of more than 26%. Over a month, these savings can add up to a considerable amount, freeing up funds for other essential expenses.

_Source: eezly real-time price tracking, as of September 2026_

The primary driver of this price difference is the business model of these stores. Discount banners like Maxi (part of the Loblaws network) and Super C (owned by Metro) focus on a no-frills shopping experience with lower overhead costs, which they pass on to the consumer through lower shelf prices. Conventional supermarkets such as IGA, Metro, and Provigo offer a wider selection, more in-store services like bakeries and butcher counters, and more elaborate loyalty programs, but these features come at a premium that is reflected in their pricing.

For the budget-conscious shopper in Quebec, the data is clear: performing your primary shop for pantry staples and regularly purchased items at a discount banner will yield the most substantial savings. You can then supplement this with targeted trips to other stores for specific specialty items or to take advantage of unique sales.

This Week's Top Grocery Deals in Quebec (September 2026)

While a low overall basket price is important, savvy shoppers know that the biggest savings often come from capitalizing on weekly flyer specials and unadvertised price drops. Analyzing these "hero" deals can reduce your grocery bill even further. We used eezly's database, which processes 40 million price points per week, to identify the most compelling deals available to Quebec shoppers right now.

The standout offer this week is Boneless, Skinless Chicken Breast for $9.99/kg at Maxi, a massive 54% discount from its regular price of $21.99/kg. For a family that consumes chicken regularly, stocking up at this price could save over $12 per kilogram. This single deal demonstrates the power of price tracking; buying a staple protein at half price dramatically lowers the cost of multiple meals.

Here are some of the other top deals across Quebec this week:

_Source: eezly real-time price tracking, as of September 2026_

This table reveals a crucial shopping strategy: no single store has a monopoly on the best deals. While Maxi has the top protein deal, Super C is the place to go for lean ground beef and butter. Metro offers a significant discount on salmon, and IGA has a competitive price on fresh produce like strawberries. Even Provigo, which had the highest basket total, offers the best value on Kraft Dinner through a multi-buy promotion.

This highlights the limitation of relying on a single store for all your needs. A "split shop" strategy—visiting two or more stores to capture the best deals at each—can maximize your savings. Planning your shopping trips around these key deals, rather than sticking to one store out of habit, is essential for effective budget management in today's high-cost environment.

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Navigating the Discount Banners: A Head-to-Head Look at Maxi vs. Super C

For Quebec shoppers focused on value, the primary decision often comes down to choosing between the province's two leading discount banners: Maxi and Super C. While both offer significantly lower prices than their conventional counterparts, they operate with slightly different philosophies that may appeal to different types of shoppers.

Maxi, Loblaws' discount banner in Quebec, is famous for its "Imbattable. Point final." (Unbeatable. Period.) slogan and its price-matching policy. This means if you find a lower advertised price for an identical product at a competitor, Maxi will match it. This can be a powerful tool for shoppers who diligently review flyers, as it allows you to consolidate your savings at a single store. Their private label brand, No Name, with its iconic yellow packaging, offers some of the lowest prices in the store on hundreds of pantry staples. As seen in our basket analysis, Maxi's combination of aggressive sale pricing on items like Chicken Breast ($9.99/kg) and low everyday prices on No Name products gave it the slight edge for the cheapest overall basket.

Super C, the discount arm of Metro, positions itself with a "Toujours à bas prix" (Always at a low price) strategy. While they also have weekly specials, their focus is on maintaining consistently low everyday prices across the store, reducing the need for customers to "chase" sales. Their private label, Selection, offers a wide range of products that are often cheaper than national brands. This week, Super C's standout deals on Lean Ground Beef ($9.88/kg) and Lactantia Butter ($5.99) make it the clear winner for those specific items.

So, which should you choose? If you are a meticulous planner who enjoys reviewing flyers and leveraging price-matching policies, Maxi may offer you the lowest possible bill. If you prefer a simpler shopping experience with reliably low prices without needing to track multiple flyers, Super C is an excellent choice. Ultimately, the best strategy is to remain flexible. eezly's real-time price tracking shows that the "cheapest" store can change weekly based on your specific shopping list.

Are Conventional Supermarkets like IGA, Metro, and Provigo Ever Cheaper?

Given the significant price difference in our basket comparison, it's easy to dismiss conventional supermarkets like IGA, Metro, and Provigo as simply being too expensive. However, writing them off entirely would be a mistake. These stores serve a different purpose and can offer value in specific situations, particularly through their loyalty programs and unique sales.

The primary value proposition of these full-service stores is selection, quality, and customer experience. You will find a broader range of organic products, imported goods, and specialty deli and bakery items that discount banners may not carry. For shoppers looking for high-quality local products, like Quebec-grown asparagus or artisanal cheeses, IGA and Metro often have superior offerings. This week, for example, while not the cheapest overall, IGA has a strong sale on fresh strawberries at $3.49, a price that is competitive with any store.

Furthermore, loyalty programs can substantially alter the value equation.
* Provigo is part of the PC Optimum network, one of Canada's most popular loyalty programs. While their shelf prices are high, targeted offers and point-earning events can translate into free groceries. A "20,000 points for spending $60" offer is equivalent to a 33% discount on that shop, which can easily erase the price difference with a discounter.
* Metro and Super C share the Moi program. Points earned at Metro, where you might go for better produce or meat selection, can be redeemed for dollars off your bill at Super C, effectively subsidizing your discount grocery shop.
* IGA is part of the Scene+ program (shared with Scotiabank and Cineplex). Earning points on groceries that can be redeemed for groceries, travel, or entertainment adds another layer of value.

The key is to use these programs strategically. Don't let a point offer entice you to buy something you don't need. Instead, use the programs to get rewarded for purchases you were already going to make. A smart approach might be to buy the bulk of your items at Maxi or Super C, then visit Metro or IGA with a targeted list to pick up high-quality sale items and leverage your Moi or Scene+ points.

How to Use AI and Price Tracking to Maximize Your Quebec Grocery Savings

Traditionally, saving on groceries meant spending Sunday morning with a stack of paper flyers, a pair of scissors, and a calculator. Today, technology provides a far more efficient and powerful way to manage your food budget. AI-powered platforms like eezly have transformed grocery savings from a manual chore into a streamlined, data-driven process.

The fundamental advantage of using a tool like eezly is access to real-time, comprehensive data. A paper flyer only shows what a store wants you to see—a few dozen selected items. An AI price intelligence platform, however, tracks the prices of nearly everything on the shelf across all major banners. This allows you to go beyond the advertised specials and find unadvertised price drops or simply identify the store with the best everyday price on a non-sale item.

Here is a practical workflow you can adopt to maximize your savings:

• Build Your Digital List: Instead of a paper list, start by building your weekly shopping list within a price-tracking app. This is the foundation of your savings strategy.
• Analyze, Don't Just Look: Once your list is complete, don't just head to your usual store. Use the platform to compare the total cost of your specific basket at every nearby grocery store. The eezly platform can show you that while you thought your usual IGA was convenient, driving five extra minutes to Maxi could save you $25 on this week's shop.
• Optimize with AI Meal Plans: A truly advanced strategy involves planning meals around what's on sale. Platforms like eezly offer AI-generated meal plans that do exactly this. Instead of deciding you want to make chicken and then searching for a deal, the AI will notice that chicken breast is 54% off at Maxi and suggest several recipes using it. This approach flips the script, letting sales data dictate your menu, which is the single most effective way to slash your food costs. You can explore these options on the eezly meal plans page.

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