Quebec Grocery Guide: Get Chicken for $9.99/kg at Maxi

Key Facts

• The cheapest price for boneless, skinless chicken breast in Quebec this week is $9.99/kg at Maxi. (Source: eezly real-time price tracking, September 2026)
• A basket of eight essential grocery items is cheapest at Super C, totaling $51.09. (Source: eezly real-time price tracking, September 2026)
• The same basket of groceries costs $63.29 at IGA, which is $12.20 more expensive than shopping at Super C for those items. (Source: eezly real-time price tracking, September 2026)
• Shoppers can save 47% on boneless, skinless chicken breast at Maxi compared to its regular price of $18.99/kg. (Source: eezly real-time price tracking, September 2026)
• Lactantia Butter (454g) is on sale for $4.99 at Metro, a 31% savings from its regular price of $7.29. (Source: eezly real-time price tracking, September 2026)
• Canadian grocery prices remain a significant concern for households, with inflation impacting purchasing power. (Source: Google News, September 2026)

This guide provides a detailed analysis of current prices, highlights the most significant deals available, and offers strategies for shopping smarter at Quebec's major grocery chains. By leveraging comprehensive price data, you can make informed decisions that directly reduce your spending without compromising on the quality of the food you and your family enjoy.

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Quebec Weekly Grocery Basket Price Comparison

For the week of September 13, 2026, a comparison of a standard basket of eight grocery staples reveals that Super C offers the lowest overall cost. The total for these items at Super C is $51.09. This makes it the most budget-friendly option for this specific set of products when compared against other major Quebec banners like Maxi, Metro, and IGA. Following closely is Maxi, where the same basket costs $52.79.

In contrast, the conventional grocery stores, Metro and IGA, present a higher total cost for the identical basket. At Metro, you would pay $61.39, while the same items at IGA would cost $63.29. This means you could save $12.20 by purchasing this specific basket at Super C instead of IGA. This price variance underscores the importance of store selection, especially for routine grocery shops where savings on staple items can accumulate significantly over time. While discount banners like Super C and Maxi often lead on price, conventional stores may offer different advantages, such as wider product selection or loyalty programs, which should also be factored into your decision.

Below is a detailed breakdown of the prices for each of the eight items across the four competing banners. This itemized view allows you to see exactly where the price differences originate, helping you to potentially split your shopping between stores to capture the best price on every single item.

_Source: eezly real-time price tracking, as of September 2026_

Top Grocery Deals Across Quebec This Week

Beyond the overall basket cost, targeting specific high-value deals is a powerful strategy for reducing your grocery spending. This week, several promotions across Quebec stores offer substantial savings on popular products. The standout offer is at Maxi, where boneless, skinless chicken breast is priced at $9.99/kg. Compared to its regular price of $18.99/kg found at both Metro and IGA this week, this represents a saving of $9.00 per kilogram, or 47%. For a family that consumes chicken regularly, purchasing it at this sale price can result in significant budget relief.

Discount banners are a frequent source of these "loss leader" deals, designed to draw you into the store. Super C is featuring Coca-Cola (2L bottles) for $1.99, a sharp discount from the regular price of $3.49. This 43% savings is ideal for stocking up. Meanwhile, Metro has a compelling offer on Lactantia Butter (454g) for $4.99. With a regular price of $7.29, this deal saves you 31% on a kitchen essential.

It is also important to look beyond food items. Walmart is offering Tide Pods (35 count) for $12.97, down from $16.97. While not a food item, household supplies constitute a significant portion of a family's budget, and a $4 savings on a premium laundry detergent is notable. Similarly, Provigo is offering a deal on Black Diamond Cheese Slices (410g) for $3.99, a 39% discount from the regular $6.49 price. These targeted deals demonstrate that savings are available across all product categories if you know where to look. Utilizing a tool to track these sales can automate this process, ensuring you never miss a chance to save. Explore more weekly offers on the eezly deals page.

_Source: eezly real-time price tracking, as of September 2026_

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How to Strategically Shop at Quebec's Major Banners

Understanding the business model of each grocery banner is key to maximizing your savings. Quebec's market is dominated by a few parent companies that operate different types of stores, from deep discounters to full-service conventional supermarkets. A hybrid shopping approach, where you visit different stores for different items, will almost always yield the most savings.

Shopping at Maxi and Super C (Discount Banners)

Maxi (owned by Loblaws) and Super C (owned by Metro) are Quebec's primary discount grocery stores. Their strategy is built on a "no-frills" model: lower prices in exchange for a more limited product selection, fewer staff, and simpler store decor. As the basket comparison shows, your total bill for staple items will consistently be lower at these stores.

To make the most of shopping at Maxi and Super C, you should focus your purchases on pantry staples, packaged goods, and sale items. These stores are excellent for buying flour, sugar, pasta, canned goods, and cleaning supplies. They are also where you will often find the most aggressive weekly deals on meat and produce, like the $9.99/kg chicken at Maxi. However, you may find that the selection of specialty, organic, or international foods is more limited compared to their full-service counterparts. Your strategy should be to use these stores as the foundation of your weekly shop, stocking up on basics and loss-leader deals.

Shopping at IGA and Metro (Conventional Banners)

IGA (owned by Sobeys) and Metro are Quebec's leading conventional supermarkets. They offer a full-service shopping experience, which includes a wider variety of products, more extensive produce and meat departments, in-store bakeries and delis, and a higher level of customer service. This enhanced experience comes at a cost, as reflected in the higher basket totals. The same basket of eight items costs over $10 more at Metro and IGA than at Super C.

However, you shouldn't dismiss these stores entirely. Their strength lies in quality, selection, and loyalty programs. If you are looking for specific brands, fresh-prepared meals, or higher-quality cuts of meat, IGA and Metro are often your best bet. Furthermore, their loyalty programs—Scene+ at IGA and Moi at Metro—can provide significant value through points that can be redeemed for discounts on future purchases. The best strategy for these stores is to be a selective shopper. You might visit them for their high-quality produce or specific items you can't find elsewhere, while also taking advantage of loyalty-member-only pricing.

The Role of Walmart and Provigo

Walmart operates as a one-stop-shop, combining a full grocery section with general merchandise. Its pricing is competitive and often falls somewhere between the deep discounters and conventional stores. The main advantage for you is convenience; you can buy groceries, clothing, and household electronics in a single trip. Walmart is particularly strong on pricing for packaged goods and non-perishable items, as seen with the deals on Tide and General Mills cereal.

Provigo, another banner under the Loblaws umbrella, functions as a conventional supermarket similar to Metro. Its key differentiator is its connection to the powerful PC Optimum loyalty program. For dedicated PC Optimum members, shopping at Provigo (or Maxi) can be highly rewarding, as points accumulate quickly and can be redeemed for substantial discounts. Your decision to shop at Provigo might depend heavily on how engaged you are with the PC Optimum ecosystem.

Leveraging AI to Combat Grocery Inflation

In an era of persistent food inflation, manually comparing flyers and visiting multiple stores has become a time-consuming chore. This is where technology can provide a significant advantage. AI-powered platforms like eezly automate the entire process of price comparison, giving you the data you need to make optimal purchasing decisions without the manual effort.

Instead of flipping through paper flyers or browsing multiple websites, you can use a single platform to see the current price of any item at every major store in your area. eezly's AI-powered grocery price intelligence platform tracks over 196,000 products across 2,700 stores and 27 banners in Canada, processing 40 million price points weekly. This scale of data collection is impossible for an individual to replicate. For you, this means instant access to a comprehensive, real-time view of the market. You can search for "chicken breast" and immediately see that Maxi has the best price at $9.99/kg, saving you a trip to IGA where it costs $18.99/kg.

Beyond simple price lookups, this technology can help you build an entire shopping list optimized for savings. You can input your weekly grocery needs, and an AI-powered system can generate a plan that tells you exactly where to buy each item to achieve the lowest possible total cost. This might mean buying your meat and pantry goods at Maxi, your produce at a local market, and a few specialty items at IGA. The system can even help with meal planning by suggesting recipes based on what's currently on sale, further reducing food costs and waste. Explore how to build a smarter shopping list with eezly's meal planning tools.

By entrusting the data analysis to AI, you free up your time and mental energy to focus on other priorities, confident that you are not overpaying for your groceries. It transforms grocery shopping from a guessing game into a data-driven, strategic activity.

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